YES

Book Details

• Publisher: Mehta Publishing House

• Translator: Dharnidhar Ratnalikar

• ISBN: 9788184982725

• Edition: 1

• Publishing Year: September 2011

• Pages: 200

• Language: Marathi

• Category: Self-Help, Health & Personal Development

• Cover: Paperback

About The Book

In Yes: 50 Scientifically Proven Ways to Be Persuasive, world-renowned expert on influence, Professor Robert Cialdini, unravels the science behind persuasion. Based on over sixty years of research in psychology, the book presents fifty simple but remarkably effective strategies to increase your persuasive powers, both at work and in personal life.

From minor changes in language to subtle shifts in approach, this book uncovers hidden rules and counterintuitive discoveries in persuasion. For instance, did you know that offering fewer choices could actually multiply sales, or that a simple message in hotel rooms could encourage guests to behave more environmentally friendly?

In short, Yes provides scientifically-backed insights into how small changes in your approach can dramatically increase your ability to persuade others. Whether you're in marketing, sales, or simply wish to be more persuasive in daily interactions, this book equips you with the knowledge to achieve better results with ease.

This book will help you understand why certain tactics work, how to implement them, and why they can often be surprisingly simple yet highly effective.