👨‍💼 CUSTOMER CARE NO +918468865271

⭐ TOP RATED SELLER ON AMAZON, FLIPKART, EBAY & WALMART

🏆 TRUSTED FOR 10+ YEARS

  • From India to the World — Discover Our Global Stores

🚚 Extra 10% + Free Shipping? Yes, Please!

Shop above ₹5000 and save 10% instantly—on us!

THANKYOU10

Why We Remember: Revealing the Hidden Power of Memory

Sale price Rs.480.00 Regular price Rs.599.00
Tax included


Genuine Products Guarantee

We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.

Delivery and Shipping

Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.

Get 100% refund on non-delivery or defects

On Prepaid Orders

Author: Ranganath, Dr Charan

Brand: Faber & Faber

Edition: Main

Binding: paperback

Number Of Pages: 304

Release Date: 02-01-2025

Part Number: 9780571374175

Details: THE UNFORGETTABLE NEW YORK TIMES BESTSELLER

A TIMES BOOK OF THE YEAR

'Popular science at its best: entertaining and thought-provoking.' FINANCIAL TIMES

'You don't have to be a victim to your past and the way you used to think . . . A wonderful book.' DR RANGAN CHATTERJEE

'A radically new and engaging explanation of how and why we remember.' MATTHEW WALKER

'Life-changing.' SIDDHARTHA MUKHERJEE

---

Memory is far more than an archive of the past. This groundbreaking book by a pioneering Professor of Neuroscience and Psychology, Dr Charan Ranganath, reveals the powerful role memory plays in nearly every aspect of our lives.

Combining fascinating tales of the peculiarities of memory as well as cutting-edge science, Dr Ranganath shows the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and guide our futures. Memory shapes how we experience the world, and it does that in often invisible, active and sometimes destructive ways. Dr Ranganath argues that we can use this knowledge to make better use of our flawed memories, whether in daily tasks like finding our keys or dealing with memory loss as we age. What's more, when we work with the brain's ability to learn and reinterpret past events, we can shed our biases, learn faster and heal after grief or trauma. This is a vital, accessible guide to understanding memory's quirks - and its power.

EAN: 9780571374175

Package Dimensions: 7.7 x 5.1 x 0.9 inches

Languages: English