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Tour and Travel Management

Sale price Rs.539.00 Regular price Rs.599.00
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Author Name: Prof. K. Taneja
ISBN: 9789395808576
Edition: First 2023
Pages: 310
About the Book:
Tour and Travel Management is designed for MBA students, offering comprehensive coverage of the tourism industry. The book explains tourism products, planning, policies, marketing, and sustainable practices, with a focus on both theoretical frameworks and practical applications for effective management of the tourism sector.

Contents:

  1. Introduction of Tourism Industry

  2. Tourism Product and Its Features

  3. Tourism Planning

  4. Life Cycle and Theories of Tourism

  5. Tourism Policies

  6. Indian Tourism Development in India

  7. Tourism Planning Process

  8. Tourism Master Plan

  9. Introduction to Marketing and Tourism Marketing

  10. Tourism Marketing

  11. Sustainable & Eco Tourism

  12. Carrying Capacity

  13. Thrust Areas of Tourism

  14. Indian Tourism Organization

Subjects: Tourism Management