Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

Author: Chhabra, Deepak
Brand: Taylor & Francis Ltd
Edition: 1
Binding: Paperback
Number of Pages: 256
Release Date: 10-04-2015
EAN: 9781138880733
Languages: English

Description:
Cultural Heritage Tourism explores the significant role cultural attractions play in tourism, especially those centered on heritage and the arts. The book discusses both the positive economic and social impacts, as well as the potential negative effects on communities and regions.

The author presents a marketing strategy framework that is grounded in sustainable principles, aimed at preserving the authenticity of cultural heritage for future generations. The framework takes into account the perspectives of suppliers, regulators, and consumers, ensuring it appeals to all stakeholders involved in heritage tourism.

The book begins with an analysis of the dynamics of cultural heritage, focusing on authenticity, marketing, and tourism. It offers a strategic praxis drawn from core sustainable principles, followed by a practical examination of the proposed framework from the perspective of heritage providers. Drawing on primary research, the book integrates interactive discussions and empirical findings, testing the proposed paradigm with real-world examples, including museums, heritage hotels, and festivals.

This work provides a fresh and thorough perspective on cultural heritage tourism, making it a valuable resource for students, academics, and professionals in the travel and tourism industry.