Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Author: Kaplan

Brand: Harvard Business Review Press

Edition: First Edition

Binding: Hardcover

Number Of Pages: 454

Release Date: 01-02-2004

Part Number: 12512815

Details: "Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.

EAN: 9781591391340

Package Dimensions: 9.6 x 6.6 x 1.7 inches

Languages: English