Strategy Maps: Converting Intangible Assets into Tangible Outcomes
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Author: Kaplan
Brand: Harvard Business Review Press
Edition: First Edition
Binding: Hardcover
Number Of Pages: 454
Release Date: 01-02-2004
Part Number: 12512815
Details: "Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.
EAN: 9781591391340
Package Dimensions: 9.6 x 6.6 x 1.7 inches
Languages: English
