STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS, 2ND EDITION
STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS, 2ND EDITION is backordered and will ship as soon as it is back in stock.
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STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS, 2ND EDITION
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Author: Wyn Jenkins
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Publisher: Routledge
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Edition: 2
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Binding: Paperback
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Number of Pages: 310
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Release Date: 14-12-2015
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ISBN: 9781138817654
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Model Number: 2724461185646
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Part Number: 2724461185646
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Package Dimensions: 8.4 x 5.9 x 0.7 inches
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Languages: English
Product Description:
This textbook introduces the fields of business analysis and strategic management, helping students understand the critical questions to ask when evaluating an organization's options. The second part of the book offers tools and techniques to improve corporate strategy. It uniquely emphasizes areas that are often overlooked in strategy, such as financial performance, ethical and environmental considerations, and business models. Case studies include a diverse range of companies, from supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing. Perfect for students looking to apply strategic thinking to organizations.
