Strategic Brand Management and Development: Creating and Marketing Successful Brands
Strategic Brand Management and Development: Creating and Marketing Successful Brands is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Strategic Brand Management and Development: Creating and Marketing ...
- Author: Sotiris T. Lalaounis
- Publisher: Routledge
- Language: English
- Edition: First Edition
- ISBN: 9781032225906
- Pages: 368
- Format: Paperback
- Dimensions: 9.7 x 6.9 x 0.8 inches
Product Description:
Strategic Brand Management and Development provides a comprehensive approach to understanding the intricacies of brand management in the modern business world. Drawing from theories in brand management, consumer culture theory, marketing, communications, and design, this book helps organizations create, market, and manage successful brands. It integrates insights from social sciences and humanities, offering a rich discussion on the processes of brand identity design, marketing strategies, brand performance measurement, and the sustaining of brand equity.
Through psychological, sociological, cultural, and management lenses, the book presents numerous case studies from globally recognized brands like Burberry, Juventus F.C., Pukka Herbs, and YO!, contextualizing branding theory with real-world examples. This book is essential for students in marketing, brand management, consumer research, and anyone looking to understand the dynamic power and influence of branding in today's society.
