Strategic Analysis: A Creative and Cultural Industries Perspective (Discovering the Creative Industries)
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Strategic Analysis: A Creative and Cultural Industries Perspective ...
Author: Gander, Jonathan
Brand: Taylor & Francis Ltd
Edition: 1
Binding: Paperback
Number of Pages: 176
Release Date: 31-01-2017
Part Number: 9 Line drawings, black and white; 14 Tab
EAN: 9781138185272
Package Dimensions: 9.1 x 6.0 x 0.5 inches
Languages: English
Details:
"Strategic Analysis: A Creative and Cultural Industries Perspective" by Jonathan Gander is a concise and practical guide aimed at providing insight into how strategic thinking and analysis can be applied within the creative and cultural industries. While creativity is central to the success of organizations in this sector, the book highlights the importance of understanding and addressing competition, a key factor in their success or failure.
The book uses a range of competitive scenarios and case studies to apply analytical frameworks that can help organizations identify and tackle strategic challenges. These frameworks are tailored specifically to the creative industries and provide valuable tools for students and practitioners alike. By following the clear steps outlined in the text, readers can develop a strategic understanding of the competition they face in the creative sector.
