STRATEGIC ALLIANCE MANAGEMENT ,2ND EDITION

Book Details

• Author: Brian Tjemkes

• Publisher: Routledge

• Edition: 2nd

• Binding: Paperback

• Number of Pages: 424

• ISBN: 9781138684676

• Release Date: 19-09-2017

• Dimensions: 9.9 x 7.0 x 0.9 inches

• Languages: English

About The Book

Strategic Alliance Management provides an in-depth exploration of strategic alliances – collaborative partnerships between organizations that aim to achieve mutually beneficial goals. These alliances can help firms achieve goals like cost reduction, access to new technology, and improved research and development, but they also come with challenges and risks.

In the second edition, Brian Tjemkes has updated the book to reflect contemporary trends and emerging topics in alliance management. The book outlines a framework for alliance development, breaking it down into eight stages and identifying the specific challenges organizations face at each stage.

Each stage is supported with theoretical insights, managerial guidelines, and business case examples to ensure readers not only understand the theory behind alliances but can also apply this knowledge in real-world scenarios. Additionally, the book addresses key topics like co-opetition, business ecosystems, and the evolving role of alliance professionals.

This edition has been updated with new chapters that focus on the emerging challenges in alliance management, making it an essential resource for business students and professionals interested in strategic management and the practical aspects of managing strategic partnerships.