Social Marketing:Principles and Practice for Delivering Global Change
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Social Marketing:Principles and Practice for Delivering Global Change
Author: Hastings, Gerard
Brand: Routledge
Binding: Paperback
Number of Pages: 374
Release Date: 09-01-2025
EAN: 9781041044567
Languages: English
About the Book:
In this updated fourth edition of Social Marketing, Gerard Hastings explores how marketing techniques can be harnessed to address pressing global challenges. With the rise of social inequalities, climate crises, and public health issues like COVID-19, this book provides fresh insights into how marketing can be applied for social good. Key updates include new content on climate breakdown, inequality, diversity, and poverty. Featuring contemporary global case studies, reflective questions, and critical thinking tasks, this textbook equips readers with the tools to analyze the origins of these challenges and propose solutions.
Whether you’re already familiar with marketing or come from a social science, public health, or ecological background, this book helps you apply marketing strategies in health, social, and environmental contexts to drive meaningful change.
