Retailing in the 21st Century: Current and Future Trends

Book Details:

• Author: Manfred Krafft

• Brand: Springer

• Edition: 2nd Edition, 2010

• Binding: Hardcover

• Pages: 462

• Release Date: 08-02-2010

• EAN: 9783540720010

• Package Dimensions: 9.3 x 6.4 x 1.1 inches

• Languages: English

About The Book:

"Retailing in the 21st Century" by Manfred Krafft offers a comprehensive, insightful overview of the rapidly evolving world of retailing. This book presents contributions from 47 of the world’s leading experts across various facets of retail, providing readers with a detailed compendium of cutting-edge knowledge necessary for success in the competitive retail environment of the new millennium.

In today’s world, retailing is a dynamic and complex industry shaped by a variety of forces, including the rise of online retailing, the introduction of Radio Frequency Identification (RFID) technology, and changing consumer behavior. This book addresses these transformations and more, making it an essential guide for retailing practitioners, analysts, and policymakers navigating this rapidly changing field.

Key Features:

• Comprehensive Coverage: Provides a holistic view of modern retailing, with contributions from 47 experts who cover every aspect of the industry.

• Emerging Trends: Discusses important trends such as the rapid growth of online retail, the role of technology like RFID, and the increasing importance of customer data and analytics.

• Illustrations and Tables: The book includes 41 black-and-white tables to aid understanding and offer data-driven insights into various retailing aspects.

• Practical Insights: Offers actionable insights to help professionals adapt to the challenges and opportunities in retail today.

Why This Book is Important:

• Real-World Expertise: The expertise of leading industry figures makes this book a vital resource for anyone looking to understand and succeed in modern retailing.

• Emerging Technologies: It provides crucial information on the impact of technology, including the challenges and opportunities presented by innovations like RFID and e-commerce platforms.

• Global Perspective: The book provides an understanding of how retailing is evolving not only in developed economies but also in emerging markets, offering a truly global perspective on the subject.

"Retailing in the 21st Century" is an invaluable resource for students, scholars, and practitioners interested in the retail sector, offering a deep understanding of the complex forces shaping the future of retail worldwide.