Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM): Adapt and Connect

Book Details

• Author: Joseph Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt

• Publisher: Sage Publications

• Language: English

• Edition: 3rd Edition

• ISBN: 9781544396408

• Pages: 363

• Cover: Paperback

• Dimensions:

  • 9.1 x 6.1 x 0.8 inches

About The Book

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) serves as an essential guide for readers looking to learn and master the techniques of PLS-SEM. Written by renowned experts in the field, including Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt, this book presents the fundamentals of PLS-SEM in a clear, easy-to-understand language with limited use of equations and symbols.

Key features of this edition include:

• A running case study on corporate reputation that demonstrates each step of the PLS-SEM technique, providing practical, real-world applications.

• Thoroughly updated content, reflecting the latest developments in the field and the use of SmartPLS 3 software.

• A revised and extended chapter on mediation, along with new discussions on the distinctions between PLS-SEM and CB-SEM.

• In-depth coverage of topics such as secondary data usage, model fit and comparison, control variables, and sample size calculations.

• Learning objectives, review questions, and key terms throughout the text to help readers solidify their understanding of the material.

This third edition is an invaluable resource for students, researchers, and practitioners looking to dive deep into the world of PLS-SEM, offering both theoretical insights and practical applications for mastering this powerful research technique.