Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms

Book Details

• Author: Raymond J. Dolan

• Brand: Academic Press

• Edition: 1st Edition

• Binding: Hardcover

• Format: Illustrated

• Number of Pages: 356

• Release Date: 23-11-2011

• ISBN: 9780123814319

• Languages: English

• Dimensions: 9.3 x 6.3 x 0.6 inches

About The Book

In Neuroeconomics: Decision Making and the Brain, Raymond J. Dolan explores the intricate process behind preference generation, providing invaluable insights into how decisions are made in the human brain. With an emphasis on the common processes that underlie preferences, the book makes complex concepts accessible and relevant to a wide range of disciplines, including neuroscience, psychology, economics, law, and philosophy.

The book carefully examines one key aspect of neuroeconomics: the generation of preferences and how they guide decision-making. Dolan’s approach offers a clear and detailed understanding of the neurobiological mechanisms at play in human choice, revealing the intersections between economics and neuroscience.

With its well-structured and illustrated format, this book offers readers a comprehensive and engaging look at the growing field of neuroeconomics. Whether you're a student, researcher, or professional in fields ranging from neuroscience to law, this book provides crucial insights into how preferences shape human behavior and decision-making.