Nation Branding:Concepts, Issues, Practice
Nation Branding:Concepts, Issues, Practice is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Nation Branding:Concepts, Issues, Practice
Book Details:
• Author: Keith Dinnie
• Publisher: Routledge
• Edition: 1st Edition
• Binding: Paperback
• Number of Pages: 302
• ISBN: 9781041044352
• Release Date: 9th January 2025
• Languages: English
About the Book:
In this thought-provoking and insightful work, Keith Dinnie delves into the rapidly growing field of nation branding. With globalization shaping the way countries position themselves on the world stage, this book offers a comprehensive exploration of the concepts, challenges, and strategies behind branding a nation.
Dinnie takes a multi-disciplinary approach, incorporating elements of marketing, politics, economics, and cultural studies to demonstrate how nations can build and manage their reputation. Whether for enhancing tourism, attracting investment, or shaping national identity, "Nation Branding" serves as an essential guide for students, professionals, and scholars interested in understanding the complex dynamics of how nations are marketed and perceived worldwide.
