Media Psychology

Book Details

• Publisher: Routledge

• Author: David Giles

• Language: English

• Edition: 1st Edition

• ISBN: 9780805840490

• Pages: 256

• Cover: Paperback

• Dimensions: 8.9 x 5.8 x 0.7 inches

About The Book

Media Psychology by David Giles explores the profound impact that media use in the 21st century has on human behavior. This book brings together a variety of disciplines—psychology, sociology, communication, and media studies—drawing on both North American and European communication research. In doing so, it charts the emerging field of media psychology and offers a comprehensive overview of the media's role in shaping human behavior.

Dr. Giles argues that psychology has long overlooked the influence of the media, often treating it as a minor nuisance. However, with the rise of new electronic forms of mass communication, the media now exert an undeniable influence on everyday life. The book covers traditional topics of media psychology, including sex, violence, and advertising, while also exploring developmental aspects of media influence and audience psychology.

The author delves into the psychological effects of various media genres, such as news, sports, soap operas, and reality television, providing insights into why these genres are so popular and how they engage their audiences. Additionally, the book examines the growing influence of the internet and the representation of psychology in the media, offering a timely exploration of how media continues to shape societal perceptions of psychology.

This text serves as an essential guide for students and professionals interested in the intersection of media and psychology, shedding light on the many ways in which media influences behavior and shapes societal norms.