Marketing: Strategy, Implementation and Control

Book Details

• Publisher: Rawat Publications

• Author: Rajagopal

• Language: English

• Edition: 2004

• ISBN: 9788170338109

• Pages: 488

• Cover: Paperback

• Dimensions: 9.4 x 7.2 x 0.8 inches

About the Book
Strategic Marketing explores the relationship between marketing strategies and organizational goals, presenting an approach tailored to both short-term and long-term business objectives. This book examines how to formulate strategies that align with a company’s desired outcomes, taking into account the specific environment and time frame. By analyzing the impact of each major discipline within the company, it imparts practical managerial skills necessary for the effective execution of business plans.

The book provides comprehensive insights into the marketing environment and organizational dynamics, guiding readers through key strategic business moves, and helping them develop appropriate strategies. Concepts of strategic marketing are introduced through case analyses, with an emphasis on functional areas like customer analysis, competitor analysis, and company analysis. The book’s learning objectives include improving marketing decision-making, understanding industrial marketing environments, developing competitive strategies, and enhancing skills in sales management and the implementation of marketing strategies.

Featuring numerous multinational case studies, this book offers applied learning through real-world examples that support key marketing concepts. It is an invaluable resource for graduate management students and corporate executives looking to refine their marketing skills and expand their knowledge of strategic marketing.

About the Author
Rajagopal is a Professor of Corporate Marketing Management at the Instituto Tecnológico y de Estudios Superiores de Monterrey (Tec de Monterrey) in Mexico City. Specializing in marketing management, rural economic linkages, and development economics, Rajagopal has authored 25 books on marketing and development topics and published over 150 research papers. His expertise also includes creating corporate case studies for effective classroom discussions, particularly focusing on Indian and Latin American companies.

Rajagopal has completed several consultancy projects in both India and internationally, specializing in areas such as marketing, empowerment, gender studies, rural development, corporate strategy, virtual business strategies, and competitor analysis. He has trained senior and middle-level executives from the corporate sector, government, and international organizations in general management and marketing management programs. He has also served on the boards of numerous management institutions in India.