Marketing: Strategy, Implementation and Control

Book Details

• Publisher: Rawat Publications

• Author: Rajagopal

• Language: English

• Edition: 2004

• ISBN: 8170338093

• Pages: 488

• Cover: Hardcover

• Dimensions: 9.7 x 7.3 x 1.0 inches

About the Book
Strategic Marketing is an in-depth exploration of how businesses formulate and implement marketing strategies aligned with their goals. The book examines both short-term and long-term strategies that help businesses achieve their objectives within a defined environment and time frame. It emphasizes the importance of strategic marketing in analyzing the interactions and impact between various business disciplines, equipping managers with the tools to implement business plans effectively.

This comprehensive guide offers valuable insights into understanding the marketing environment, analyzing strategic business moves, and developing marketing strategies tailored for clients and organizations. Key concepts such as customer analysis, competitor analysis, and company analysis are introduced through case studies and real-world examples. The book’s learning objectives focus on improving marketing decision-making, analyzing industrial marketing environments, developing competitive strategies, mastering sales management, and enhancing the implementation and control of marketing strategies.

The inclusion of major multinational case studies within the chapters and at the end of each section further supports the key concepts and enhances the reader’s ability to apply marketing strategies in real-world scenarios. Whether for graduate management students or corporate executives seeking to refresh and enhance their marketing knowledge, this book serves as a valuable resource in the field of strategic marketing.

About the Author
Rajagopal is a Professor of Marketing at the Instituto Tecnológico y de Estudios Superiores de Monterrey (Tec de Monterrey) in Mexico City. With a specialization in marketing management, rural economic linkages, and development economics, he has authored over 25 books on marketing and development topics, in addition to publishing more than 150 research papers. Rajagopal is known for his corporate case studies, particularly on Indian and Latin American companies, which are often used for effective classroom discussions.

He has completed several consultancy projects both in India and internationally, focusing on marketing, empowerment, gender studies, rural development, corporate strategy, virtual business strategies, and competitor analysis. Rajagopal has trained senior and middle-level executives from the corporate sector, government, and international organizations in management and marketing. He has also served on the boards of various management institutions in India.