MARKETING OF AGRICULTURAL PRODUCTS, 9TH EDN
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MARKETING OF AGRICULTURAL PRODUCTS, 9TH EDN
Book Details
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Publisher: Pearson India
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Author: Kohls
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Language: English
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Edition: Ninth Edition
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ISBN: 9789332556966
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Pages: 544
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Cover: Paperback
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Dimensions: 8.4 x 5.9 x 0.7 inches
About The Book
Marketing of Agricultural Products (Ninth Edition) by Kohls is an essential textbook for beginning-level food marketing courses in departments of agricultural economics. Since its first publication in 1955, this book has provided a comprehensive and balanced treatment of food marketing systems, making it an indispensable resource for students and instructors alike.
The ninth edition continues to blend marketing and economic theory with real-world analytical tools, offering students the ability to better understand the food system and make informed, profitable marketing decisions. It covers various aspects of agricultural product marketing, including pricing, distribution, and the role of government and the private sector in shaping the food industry.
This textbook is designed to help students connect theoretical concepts with practical applications, ensuring a deeper understanding of the agricultural marketing landscape. It is ideal for students studying food marketing, agricultural economics, and related fields, providing valuable insights into the systems that drive the global food industry.
