Marketing and Managing Tourism Destinations

Book Details

• Publisher: Routledge

• Author: Alastair M. Morrison

• Language: English

• Edition: 3rd Edition

• ISBN: 9781032380698

• Pages: 969

• Cover: Paperback

• Dimensions: 9.6 x 6.9 x 2.1 inches

About The Book

Marketing and Managing Tourism Destinations (3rd Edition) by Alastair M. Morrison is a comprehensive and integrated textbook that covers both destination management and marketing. This book provides a detailed approach to how destination management is planned, implemented, and evaluated, focusing on the operations of Destination Management Organizations (DMOs) and the major opportunities and challenges they face in competing for the global leisure and business travel markets.

This third edition builds on the success of the previous editions with significant updates, including the inclusion of the impacts of the COVID-19 pandemic and strategies for recovery. The book now features four new chapters on contemporary issues in the tourism sector, such as Destination Sustainability and Social Responsibility, Quality of Life and Well-Being of Destination Residents, Destination Crisis Management, and Destination Management Performance Measurement and Management.

It also delves into contemporary topics, including social responsibility, the metaverse, mixed reality, digital nomads, viral marketing, regenerative tourism, and meaningful travel. With updated international case studies and a much-improved illustration program, this edition remains at the forefront of the tourism field.

Written by an expert with years of industry practice and university teaching experience, Marketing and Managing Tourism Destinations is an essential resource for students and professionals in tourism, hospitality, and events. The book encourages critical thinking and offers practical insights into the theory and practice of managing and marketing tourism destinations in today’s rapidly evolving landscape.