Marketing: A Financial Approach
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Marketing: A Financial Approach
Book Detail:
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Author: Mohamed, H.Peeru
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Brand: Kaveri Books
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Edition: Revised
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Binding: Hardcover
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Number of Pages: 188
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Release Date: 01-06-2015
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Details: The book links two very important functional areas—marketing and finance. Written in simple language and divided into six chapters: Marketing: The Conceptual Framework, Marketing Mix, Finance for Marketing, Marketing Cost Analysis, Marketing Cost Control, Techniques and Tools; and Accounting for Marketing Personnel. The book will prove a ready reference to marketers of financial matters.
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EAN: 9788174790101
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Package Dimensions: 8.3 x 5.7 x 0.7 inches
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Languages: English
