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Managing Public Relations:Business Principles and Tools for Strategic Communication, 2e

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Book Details
Author: Peter M. Smudde
Brand: Routledge
Binding: Paperback
Number of Pages: 352
Release Date: 09-01-2025
ISBN: 9781041044314
Languages: English

About The Book
In this insightful book, Peter M. Smudde explores the contemporary challenges and strategies in effective communication. The author examines key principles, theories, and methodologies that drive successful communication in both personal and professional contexts.

The book is designed for students, communication professionals, and anyone looking to enhance their communication skills in the workplace or in everyday life. It integrates research, case studies, and practical advice to help readers improve their understanding of communication dynamics, as well as how to implement strategies to achieve clearer, more effective interactions.

With the rapid evolution of communication technology, Smudde emphasizes the importance of adapting communication strategies to address new trends and challenges, providing readers with the tools to navigate the changing communication landscape.