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Kinderculture: The Corporate Construction of Childhood

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Book Details
Language: English
ISBN-13: 9780813344898
Writer: Shirley R. Steinberg
Binding: Paperback
Publisher: Taylor & Francis Ltd
Pages: 320
Release Date: 11-01-2011

Kinderculture: The Corporate Construction of Childhood
In this revealing book, editor Shirley R. Steinberg explores how America’s corporatized society has reshaped the experience of childhood into a “kinderculture.” By targeting children through television, movies, radio, video games, toys, books, and fast food, corporations have drastically altered the way children experience the world. The book includes insightful essays by leading experts in education, sociology, communications, and cultural studies, providing a critical examination of how consumerism impacts children’s values and consciousness. This third edition includes seven new chapters and is updated with discussions of modern cultural icons such as Twilight, True Blood, vampires, hip hop, Hannah Montana, and Disney, among others. It is a thought-provoking read for students, parents, educators, and anyone interested in the influence of consumer culture on childhood.