FROM NETWORKS TO NETFLIX: A Guide to Changing Channels
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FROM NETWORKS TO NETFLIX: A Guide to Changing Channels
Book Details
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Publisher: Routledge
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Author: Derek Johnson
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Language: English
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Edition: 2
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ISBN: 9780367568245
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Pages: 450
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Cover: Paperback
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Dimensions: 10.0 x 7.0 x 1.0 inches
About The Book
Now in its second edition, Television Distribution: Channels, Platforms, and Programming offers an insightful and comprehensive exploration of the global media industries, particularly focusing on television distribution. This updated textbook delves into the evolving landscape of television, providing readers with a deeper understanding of how distribution operates across various channels and platforms.
Featuring contributions from a diverse group of experts, this book explores the complex nature of television programming, shedding light on how the industry is being shaped by new technologies, shifting audience behaviors, and changing market dynamics. The contributors provide thorough analyses of the forces at play in global media, offering insights into the strategies of broadcasters, content producers, and distributors as they navigate this ever-changing environment.
Perfect for students and researchers in media studies, communications, and global television industries, this book serves as an essential resource for understanding the complexities of television distribution in a rapidly transforming media ecosystem.
