Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)
Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing) is backordered and will ship as soon as it is back in stock.
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Export Strategy: Markets and Competition (RLE Marketing) (Routledge...
Book Details
• Book Name: Export Marketing Strategy
• Format: Paperback
• Language: English
• ISBN-13: 9781138969414
• Writer: Nigel Piercy
• Book Edition: 1st
• Publisher: Taylor & Francis Ltd
• Pages: 284
• Binding: Paperback
• Subject/Category: Business / Export Marketing
• Offers new insights for management students and managers by approaching exporting from a marketing planning perspective.
• Evaluates the widely recommended strategy of key market concentration, pointing out its weaknesses and flaws in the supporting evidence.
• Provides a framework for making informed choices in practical export situations, taking into account company and market factors.
• Explores the balance between price and non-price forms of competition in export marketing strategies.
• Ideal for those seeking a comprehensive understanding of export marketing and strategic decision-making.
