eTourism case studies:: Management and Marketing Issues
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eTourism case studies:: Management and Marketing Issues
Book Details
• Book Name: eTourism Case Studies
• Format: Paperback
• Language: English
• ISBN-13: 9780750686679
• Writer: Roman Egger
• Book Edition: 1st Edition
• Publisher: Taylor & Francis Ltd
• Pages: 518
• Binding: Paperback
• Size: 9.1 x 6.5 x 1.3 inches
• Details:
• Examines marketing and management issues of international companies implementing eTourism solutions.
• Divided into six sections exploring emerging trends, models, and future visions in eTourism.
• Features contributions from global industry and academic experts.
• Each case study includes bulleted summaries, review questions, and editorial introductions and conclusions.
• The first book to highlight best practices and methods for leveraging ICT in the tourism industry from leading international market players.
