Electronic Media Management

Book Details:

• Publisher: Routledge

• Author: Peter K. Pringle

• Language: English

• Edition: 5

• ISBN: 9780240808727

• Pages: 415

• Binding: Paperback

• Dimensions: 10.1 x 7.2 x 0.9 inches

About The Book:

The fifth edition of Broadcasting & Cable Yearbook by Peter K. Pringle offers updated content that captures the rapid transformation in the media and communications industries. This edition brings an in-depth exploration of the most significant changes in recent years, particularly the growing role of the Internet and the convergence of various media platforms.

Incorporating the latest developments in broadcast, cable regulations, and policies, the book provides comprehensive insights into the challenges and opportunities presented by these modern trends. One of the key additions to this edition is the expanded focus on the Internet, an indispensable tool for information transmission, and its impact on traditional media formats.

With new case studies and study questions included, this edition continues to serve as a valuable resource for students, professionals, and scholars in the field of media studies. It explores core topics like management theory, audience analysis, broadcast promotion, and marketing, all crucial for anyone looking to understand the business of media in today's fast-evolving landscape. This thoroughly updated edition reflects the dynamic nature of the industry and remains an essential text for media students and professionals alike.