Design Thinking

Book Details

• Publisher: McGraw-Hill Education

• Author: E Balagurusamy

• ISBN: 9789355329578

• Binding: Paperback

• Edition: First Edition

• Pages: 192

• Release Date: 24-01-2024

• Languages: English

• Package Dimensions: 13.4 x 8.9 x 0.4 inches

About The Book
This book, written by E Balagurusamy, offers a comprehensive introduction to the principles of Design Thinking, a methodology for creative problem-solving that has become essential in engineering and product management. Aimed primarily at undergraduate students, the book offers clear and step-by-step guidance through the phases of the design thinking process.

The text is enriched with real-life case studies, examples, and diagrams, making it easy for readers to grasp the concepts and apply them in real-world scenarios. It also includes dedicated chapters on Ethics in Design Thinking and Design Thinking for Sustainability, providing a more rounded approach to the discipline.

The book serves as both an educational resource and a practical guide for postgraduates and professionals seeking to develop strong design thinking skills for managing changes, innovation, and growth within their respective industries.

Salient Features:

• Clear breakdown of design thinking principles

• Case studies illustrating design thinking applications

• Step-by-step guide for implementing design thinking processes

• Coverage of ethics and sustainability in design thinking

• Insights into business growth through design thinking

This book is a valuable resource for anyone looking to build a solid foundation in design thinking, from students to working professionals.