DESIGN A BUSINESS CASE
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DESIGN A BUSINESS CASE
Book Details
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Author: Brigitte Borja de Mozota/Amland
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Publisher: BluOne Ink
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Language: English
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Edition: 2023
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ISBN: 9788194954743
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Pages: 192
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Cover: Paperback
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Dimensions: 9.1 x 6.1 x 0.6 inches
About the Book
Design: A Business Case is a transformative guide that blends the principles of Design Thinking, Design Management, and Design itself to stimulate innovation within organizations. This book explores how to foster an ongoing culture of innovation, how to bridge the complementary skills in your team, and how to integrate key elements like mind, matter, image, and identity for organizational success.
Brigitte Borja de Mozota introduces a comprehensive approach to applying design principles in the business world, demonstrating how Design Thinking inspires creativity, Design Management enables practical implementation, and Design embodies these concepts into actionable outcomes. By reconciling these three essential components, the book provides the tools needed to create an environment where innovation and collaboration can thrive.
This book is a valuable resource for organizations and professionals looking to understand and leverage design for sustainable success and growth, offering a strategic framework to integrate these powerful concepts into day-to-day business practices.
