Consumer Behavior, 12/e
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Consumer Behavior, 12/e
Book Details
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Author: Leon G. Schiffman, Joe Wisenblit, S. Ramesh Kumar
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Brand: Pearson India Education Services Pvt. Ltd.
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Edition: Twelfth
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Binding: Paperback
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Number of Pages: 704
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Release Date: 31-12-2018
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Languages: English
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ISBN: 9789353069834
About The Book
This comprehensive textbook offers an in-depth look at marketing concepts, strategies, and techniques, updated to align with the latest trends and practices. The twelfth edition includes modern marketing practices, covering everything from market research to consumer behavior, digital marketing, and more. With real-world examples and case studies, it provides students with a practical approach to understanding marketing principles. This edition is designed to engage students and provide them with a solid foundation for real-world marketing challenges. The book is an essential resource for students of business, marketing, and related fields.
