CONCISE TEXT BOOK OF PHARMA MARKETING MANAGEMENT B PHARMACY SEMESTER VIII
CONCISE TEXT BOOK OF PHARMA MARKETING MANAGEMENT B PHARMACY SEMESTER VIII is backordered and will ship as soon as it is back in stock.
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CONCISE TEXT BOOK OF PHARMA MARKETING MANAGEMENT B PHARMACY SEMESTE...
Book Details
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Publisher: PV Books
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Author: Sainath Navnath Ingole
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Language: English
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Course: B. Pharmacy – Semester VIII
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ISBN: 9781543347548
About the Book
This book is prepared in accordance with the B.Pharm Semester VIII syllabus and offers a concise yet comprehensive understanding of Pharma Marketing Management. It covers essential marketing concepts specific to the pharmaceutical industry, including marketing strategies, product management, branding, pricing, distribution channels, promotion, and ethical marketing practices. The content is presented in a clear, systematic, and student-friendly manner to help students relate marketing theory to real-world pharmaceutical business scenarios. The book is highly useful for regular study, quick revision, and semester examination preparation for final-year B.Pharmacy students.
