Competition Demystified : A Radically Si

Author: Greenwald, Bruce C.

Brand: Portfolio

Color: Brown

Edition: Reprint

Binding: Paperback

Number Of Pages: 416

Release Date: 28-08-2007

Part Number: 9781591841807

Details: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

EAN: 9781591841807

Package Dimensions: 8.3 x 5.5 x 1.0 inches

Languages: English