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Business-to-Business: A Global Network Perspective

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Book Details
Format: Paperback (Illustrated)
Language: English
ISBN-13: 9780415740883
Writer: Mario Glowik
Binding: Paperback
Number of Pages: 314

About The Book
"Business Strategy in Emerging Markets" by Mario Glowik provides a comprehensive overview of the unique challenges and opportunities in emerging markets. Through a collection of case studies and real-world examples, this book offers insights into the development and implementation of business strategies in regions where the economic and political landscape is rapidly evolving. It highlights critical topics such as market entry strategies, competitive advantage, and organizational adaptation in the context of emerging economies. Ideal for students and professionals seeking to understand the complexities of conducting business in these dynamic environments, this book blends theory with practical applications, making it a valuable resource for anyone working in or studying global business.