Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate Management
Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate Management is backordered and will ship as soon as it is back in stock.
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Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond...
Author: Bhandari, Trupti
Brand: Penguin eBury Press
Binding: paperback
Number Of Pages: 288
Release Date: 22-04-2024
Details: Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view.
As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding.
This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
EAN: 9780143468561
Package Dimensions: 7.7 x 5.1 x 0.8 inches
Languages: English
