Brand Activism: From Purpose to Action
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Brand Activism: From Purpose to Action
Author: Christian Sarkar And Philip Kotler
Brand: Penguin
Binding: hardcover
Number Of Pages: 304
Release Date: 12-07-2021
Details: What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
EAN: 9780195683660
Package Dimensions: 8.2 x 5.2 x 1.3 inches
Languages: English
