Applied Public Relations
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Applied Public Relations
Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 9788180547997
- Edition: 3rd Revised Edition
- Language: English
- Weight: 750.00g
- Title Code: 129
- Author: Balan K.R.
About the Book
The 3rd Revised Edition of this book by Balan K.R., published by Sultan Chand & Sons, provides a comprehensive understanding of Public Relations, a subject widely taught across academic institutions in India. The book is designed to meet the needs of students pursuing courses in Mass Communication and Management, including postgraduate diploma programs conducted by recognized institutes and government-supported bodies.
The book presents the principles and practices of public relations in a clear and structured manner, helping students understand both the theoretical framework and its practical applications. It is useful for building effective communication strategies and understanding the role of public relations in modern organizations.
With its student-friendly approach and updated content, this edition serves as a valuable resource for academic study as well as professional development in the field of public relations.
