Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
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Travel and Tourism Public Relations: An Introductory Guide for Hosp...
Book Details:
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Publisher: Routledge
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Author: Dennis Deuschl
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Language: English
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Edition: 1
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ISBN: 9780750679114
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Pages: 208
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Cover: Paperback
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Dimensions: 8.7 x 5.9 x 0.6 inches
About The Book:
Written by Dennis Deuschl and published by Routledge, this first edition (released on October 13, 2005) provides a comprehensive guide to public relations (PR) in the travel and tourism industry. In 208 pages, the book delves into the growth of PR, exploring the economic benefits of the travel and tourism sector and how PR tools and strategies have shaped its current prominence.
With in-depth chapters focusing on specific sectors like hotels, restaurants, tourist attractions, and transportation services, the book covers essential communication models and their relevance within the industry. It also addresses the importance of PR distinct from publicity, advertising, propaganda, and marketing. Moreover, it provides practical guidance on enhancing visibility and profits through PR, and offers valuable insights for both domestic and international media coverage.
Appendices in the book list top industry associations, universities, and a case study of post-9/11 PR strategies for restoring confidence in American tourism.
