TOURISM MARKETING : IN THE AGE OF THE CONSUMER

Book Details

• Author: Alastair M. Morrison

• Binding: Paperback

• ISBN: 9780415726368

• Edition: 1st

• Number of Pages: 758

• Release Date: 30-03-2022

• Package Dimensions: 9.6 x 6.8 x 1.7 inches

• Languages: English

About the Book

Tourism Marketing: In the Age of the Consumer offers a contemporary and insightful approach to the world of tourism marketing. Designed as an introductory textbook, it blends traditional marketing principles with the evolving dynamics of the modern consumer era. The book explores six major themes that are central to the current landscape of tourism marketing, providing a comprehensive framework for understanding how tourism businesses can meet the needs of today’s savvy travelers.

Written by renowned tourism expert Alastair M. Morrison, this book goes beyond the basics of marketing, addressing the growing role of digital platforms, consumer behavior, and the globalized nature of tourism. It combines theoretical concepts with practical applications, ensuring that students and professionals alike gain a deep understanding of tourism marketing.

With 758 pages of in-depth analysis, the text provides real-world examples, making it an invaluable resource for students in tourism management, marketing, and related fields. As tourism continues to evolve in the digital age, this book is an essential guide to understanding how marketing strategies must adapt to engage the modern consumer and remain competitive in a rapidly changing marketplace.