The Business of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
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The Business of Advertising (RLE Advertising) (Routledge Library Ed...
Book Details:
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Author: Clarence Moran
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Brand: Routledge
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Edition: 1st Edition
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Binding: Paperback
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Number of Pages: 232
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Release Date: 26-11-2015
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EAN: 9781138997714
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Package Dimensions: 9.2 x 6.1 x 0.5 inches
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Languages: English
About The Book:
The Business of Advertising provides an insightful overview of the advertising industry, exploring both the practice and intricacies of the trade. It outlines key aspects of advertising, the restrictions imposed on it, and the pressing issues surrounding the business of advertising today. The book covers the historical evolution of advertising, the structures of ad agencies, legal constraints, and ethical concerns in the advertising world.
Key Features:
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A comprehensive examination of advertising practices and industry norms.
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Insights into the regulatory environment governing the advertising industry.
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Discussion of contemporary issues and challenges in the advertising world.
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Concise and accessible, making it suitable for both students and professionals interested in advertising.
Ideal for:
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Advertising professionals and marketers.
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Students studying media, marketing, or communications.
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Anyone looking to gain a better understanding of the business side of advertising.
This book serves as a foundational resource for anyone looking to delve into the business aspects of advertising, providing a clear understanding of both the industry’s practices and its limitations.
