Strategic Sport Marketing

Author: Karg, Adam
Brand: Routledge
Binding: Paperback
Number of Pages: 318
Release Date: 09-01-2025
EAN: 9781041037644
Languages: English

Details:
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical case studies to guide students and practitioners in developing and executing successful sport marketing strategies. The book covers contemporary sport markets, consumer behavior, marketing strategies, and best practices in sport marketing in an engaging and comprehensive manner. Built on strategic decision-making, the book presents diverse case studies and real-world examples from international and national sports, including Australian Rules Football (AFL), European soccer, Russian hockey, Grand Slam tennis, and the NBA.

This new edition has been updated to align with contemporary sport marketing applications. It conceptualizes sport within the experience economy and includes themes around technology and digitalization, reflecting the growing importance of data, digital communication, and media delivery of sport. The book encourages critical and practical thinking, enhancing readers' ability to solve real-world professional challenges. This makes it a vital text for students of sport marketing and management and a valuable resource for professionals involved in marketing, promoting, or communicating for sport organizations or brands.