Strategic Management and Business Policy | Globalization, Innovation and Sustainability | 16th Edition | - Pearson

Book Details

• Author: Charles E. Bamford

• Publisher: Pearson

• Binding: Paperback

• Number of Pages: 600

• Release Date: 03-07-2024

• ISBN: 9789361596124

• Package Dimensions: 9.9 x 8.0 x 1.1 inches

• Languages: English

About The Book

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 16th Edition is a comprehensive guide that brings the core principles of strategic management into the context of the ever-evolving Indian business environment. This edition successfully blends strategic management theories with their practical application, offering insights that are both theoretical and deeply rooted in real-world examples.

Designed to bridge the gap between academic knowledge and business practice, this book delves into the complexities of globalization, innovation, and sustainability—three pillars that are critical to understanding today’s business world. The Indian business landscape is rich with diverse challenges, and this book addresses them with case studies and managerial practices that illustrate how concepts such as innovation, globalization, and sustainability can shape business strategies and practices.

Throughout the book, readers will encounter detailed examples from top Indian companies like Air India, ITC India Limited, Reliance Jio, Amul, Dabur, Infosys, and Pizza Hut, among others. These stories provide an inside look into how companies are successfully navigating these strategic issues. The inclusion of sustainability topics, such as Tata Power’s fight against plastics, and innovation in industries like paints, shows how companies are taking action on crucial environmental concerns while growing their businesses.

The 16th edition of this book is filled with valuable resources, including thirty-two case studies (11 print and 21 online) that offer a deeper understanding of the strategic issues facing real-life organizations. A dedicated chapter on case analysis suggests financial ratios and provides tips for oral and written analysis, making this book a helpful tool for students and business professionals looking to strengthen their strategic decision-making.

Whether you are an undergraduate student, a postgraduate student, or a business executive, Strategic Management and Business Policy offers an insightful and practical approach to mastering strategic management in today’s globalized business world.