Strategic Brand Management, 5e
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Strategic Brand Management, 5e
Book Details
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Authors: Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob
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Publisher: Pearson
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Edition: Fifth
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Binding: Paperback
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Number of Pages: 672
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ISBN: 9789353946135
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Release Date: 15-11-2020
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Dimensions: 10.0 x 7.9 x 0.9 inches
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Languages: English
About the Book
This is the Fifth Edition of the highly regarded textbook, "Marketing Management" by Kevin Lane Keller and his co-authors. The book is widely used in marketing courses and serves as a comprehensive guide for both students and practitioners interested in marketing strategies, consumer behavior, and market dynamics.
Key features of the book:
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In-depth coverage of marketing theory and real-world applications.
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Focus on brand management with insights into building, managing, and growing strong brands.
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Global marketing perspective with case studies from various industries around the world.
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Practical examples, tools, and strategies to help marketers understand and navigate the complexities of the modern business world.
This edition includes updated content to reflect the latest trends, challenges, and innovations in the field of marketing.
