Social Media in Travel, Tourism and Hospitality
Social Media in Travel, Tourism and Hospitality is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Social Media in Travel, Tourism and Hospitality
Author: Christou, Evangelos
Brand: TAYLOR AND FRANCIS BOOKS INDIA PRIVATE LIMITED
Edition: 1
Binding: Paperback
Number of Pages: 344
Release Date: 01-12-2016
EAN: 9781032511689
Languages: English
About the Book:
Social Media and Tourism explores the transformative effects of social media on the travel and tourism industry, particularly in how travellers search for, find, trust, and collaborate on information about tourism suppliers and destinations. This cutting-edge book integrates theory, research, and real-world case studies that examine the role of Web 2.0 applications and tools in reshaping the behaviours and expectations of today’s tourists.
The book delves into how tourism organizations are adapting and innovating their business models, including new service development, marketing strategies, networking, and knowledge management. Written by an international team of experts in Internet and tourism, it features valuable applications and case studies across various sectors of travel, tourism, and leisure.
