Services Marketing: Concepts, Strategies, and Cases, 6th Edition
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Services Marketing: Concepts, Strategies, and Cases, 6th Edition
Author: K. Douglas Hoffman/John E.G. Bateson
Brand: Cengage Learning
Binding: paperback
Number Of Pages: 368
Release Date: 01-06-2024
Details: Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets.
EAN: 9789360530044
Package Dimensions: 10.9 x 8.5 x 0.8 inches
Languages: English
