Scientific Advertising

Author: Hopkins, Claude

Brand: Dover

Color: Blue

Binding: paperback

Number Of Pages: 112

Release Date: 18-09-2019

Part Number: 9780486836058

Details: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." &; Advertising legend David OgilvyScientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising. Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising.

EAN: 9780486836058

Package Dimensions: 7.9 x 5.1 x 0.5 inches

Languages: English