Routledge Handbook of Political Management (Routledge International Handbooks)

Book Details

• Author: Dennis W. Johnson

• Publisher: Routledge

• Edition: 1

• Binding: Paperback

• Number of Pages: 656

• Release Date: 01-07-2012

• EAN: 9780415522946

• Package Dimensions: 9.9 x 6.9 x 1.7 inches

• Languages: English

About The Book
The Routledge Handbook of Political Management offers a comprehensive overview of the field of applied politics. Covering political consulting, campaigns and elections, lobbying, grassroots politics, media, political communications, fundraising, political leadership, and the ethical dimensions of public life, this handbook is a crucial resource for understanding the practical aspects of political management.

While the focus is primarily on American politics, the book also includes valuable insights into election campaigns from regions such as Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to its in-depth coverage of campaigns and elections, the volume explores advocacy, lobbying, political persuasion, and modern techniques, particularly with a focus on the role of technology, the Internet, and online communications as essential political tools.

Drawing on political science, political communications, and political marketing disciplines, this handbook connects applied politics with social science theory. Featuring contributions from leading scholars and practitioners, it provides an exhaustive, up-to-date analysis of political management, making it an essential resource for advanced students, scholars, and professionals in the field.