Research Methodology( For MBA Students)
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Research Methodology( For MBA Students)
Author Name: Dr B.K. Chaturvedi
ISBN: 9789395172332
Edition: First 2023
Pages: 280
About the Book:
This book on Research Methodology is specifically designed for M.Com students. It provides a comprehensive guide to understanding research processes, from conceptualization to report preparation. Topics covered include sampling techniques, data collection methods, measurement and scaling, data analysis, and effective presentation of research findings. The content is structured to help students develop strong research skills and a practical understanding of methodology in the field of commerce and management.
Subjects:
General Management
