Public Relations Campaigns and Practice Bundle: Strategic Planning for Public Relations

Book Details

• Author: Ronald D. Smith

• Publisher: Routledge

• Edition: 4th

• Binding: Paperback

• Number of Pages: 560

• Release Date: 06-02-2013

• ISBN: 9780415506762

• Package Dimensions: 9.2 x 7.3 x 1.3 inches

• Languages: English

About The Book

Strategic Planning for Public Relations (4th Edition) by Ronald D. Smith is a comprehensive guide for anyone involved in the development of public relations campaigns or strategic communication planning. This innovative text walks readers through the entire strategic communication process, from formative research and strategic planning to tactical implementation and plan evaluation, providing clear, step-by-step instructions along the way.

The fourth edition offers updated content, drawing on new research and practical insights into the field of public relations. Smith incorporates real-world examples, including several award-winning public relations campaigns, to demonstrate how to apply theoretical concepts in practice. These examples reflect both classic and contemporary public relations challenges, offering readers a wide array of case studies to analyze and learn from.

This book is not only designed as a textbook for academic courses but also as a practical resource for professionals seeking to enhance their public relations strategies. Smith’s accessible approach, combined with relevant exercises, allows students and practitioners alike to refine their skills and develop creative communication plans that align with organizational goals. Whether in the classroom or in professional practice, this edition remains a crucial resource for those aiming to succeed in the dynamic field of public relations.