Principles of Marketing, 19th Edition - Pearson
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Principles of Marketing, 19th Edition - Pearson
Book Details
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Author: Philip Kotler
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Brand: Pearson
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Binding: Paperback
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Number of Pages: 760
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Release Date: 12-07-2023
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EAN: 9789357055215
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Package Dimensions: 13.4 x 10.8 x 1.1 inches
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Languages: English
About The Book
This book by Philip Kotler, a globally recognized authority on marketing, offers a comprehensive overview of the principles, strategies, and tools used in modern marketing. It is designed for students and professionals seeking a deeper understanding of the marketing discipline.
The latest edition covers the evolving landscape of marketing, addressing new challenges brought on by technological advances, social media, and global competition. It provides an in-depth look at both traditional and digital marketing strategies, with real-world examples and case studies that highlight the application of these techniques.
Perfect for students and business professionals alike, Kotler’s book remains an essential resource in understanding the core concepts of marketing, its dynamics, and its impact on global business practices.
