Principles of Marketing
Principles of Marketing is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Principles of Marketing
Here’s the book description:
Book Details:
-
Author: Dr. K.C. Pandey
-
ISBN: 9789394406469
-
Edition: First 2023
-
Pages: 130
-
Price: Rs.599
About the Book:
"Principles of Marketing" is an essential textbook designed for BBA students, providing an in-depth understanding of the core concepts of marketing. The book covers the key aspects of marketing, including its nature, scope, and importance, as well as the various strategies and tools used in modern marketing practices.
The book offers valuable insights into market segmentation, targeting, and positioning, while also focusing on crucial decisions related to product, pricing, and promotion. It further explores the unique aspects of marketing services, making it a comprehensive resource for students seeking to understand both traditional and service-based marketing.
Contents:
-
UNIT 1: Marketing: Nature, Scope, Importance, and Environment
-
UNIT 2: Market Segmentation, Targeting, and Positioning
-
UNIT 3: Product and Pricing Decisions
-
UNIT 4: Promotion Mix
-
UNIT 5: Marketing of Services
