Positioning The Brand: An Inside-Out Approach
Positioning The Brand: An Inside-Out Approach is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Positioning The Brand: An Inside-Out Approach
Book Details
-
Publisher: Routledge
-
Author: Jaap van der Grinten
-
Edition: 1
-
Binding: Paperback
-
ISBN: 9780415665193
-
Pages: 192
-
Languages: English
-
Release Date: 23-11-2011
-
Package Dimensions: 8.3 x 5.4 x 0.3 inches
About The Book
Positioning the Brand by Jaap van der Grinten offers a fresh and innovative approach to brand positioning. Written from the perspective of a brand manager, this book provides a practical roadmap to help readers understand and implement effective brand strategies. The author introduces a unique inside-out approach, focusing on corporate identity as a foundation for external positioning, ensuring both better external outcomes and internal alignment. This book is ideal for managers, marketing professionals, and communication experts looking to drive their brand’s commercial success and reputation. With engaging examples and actionable insights, this book is a valuable resource for anyone involved in the world of branding and marketing.
